Robyn Rihanna Fenty is the world’s richest female musician with a net worth estimated to be $1.4 billion. She made her fortune as a musician and also as an entrepreneur. In this publication, we are going to look at businesses of Rihanna since she rose to prominence. We will also discuss her endorsement deals, sponsorship deals, record deals, and many more.
Rihanna’s fortune has earned her a slot on the 2022 list of America’s Richest Self-Made Women per Forbes report. The outlet’s annual rankings of the nation’s most successful women include entrepreneurs, executives, entertainers, and many more. Rihanna takes the number 21 slot and she is the youngest on the list to have a one billion dollars fortune, thanks to her Fenty Beauty line that raised her net worth by $1 billion in 2021.
Barbados’ first billionaire and also the world’s richest female musician businesses include Fenty, Fenty Beauty, Savage X Fenty, Fenty Skin, and many more. As we said earlier on, this write-up focus on businesses of Rihanna. But before that, let’s get some information about Rihanna first. Must Read: Rick Ross Business Ventures
Rihanna launched the Fenty fashion brand in May 2019, she partnered with a luxury fashion group, LVMH, and became the first woman to ever create a bona fide fashion brand for the group and also the first black woman to lead the group. Rihanna’s Fenty fashion brand included clothing, footwear, and accessories. Fenty Fashion brand was the first collection that LVMH launched in 1987.
In 2021, Rihanna and LVMH suspended the Fenty Fashion brand due to the influence of the COVID-19 pandemic, however, they continue working on the SavageXFenty lingerie line.
Rihanna Fenty Beauty
Rihanna launched Fenty Beauty, a makeup brand owned by the musician and she partnered with LVMH’s Kendo brand. Initially, Fenty Beauty focused on selling foundation shades and later added lip gloss, body glitter, lipstick, bronzers, blush compacts, and more to the collection.
Fenty Beauty sold a record $100 million in its first few weeks. After operating for a year and 3 months in 2018, it generated $570 million in sales. Per Forbes report, Rihanna owns 50 per cent of Fenty Beauty, and the entire operations worth $3 billion.
Rihanna Savage X Fenty
Rihanna is the founder of a lingerie collection named Savage X Fenty. It was launched in 2018 and came from Rihanna’s vision of creating an inclusive brand. During the promotion of the brand in New York, Fashion Week at the Barclays Center, many famous personalities graced the event including Bella Hadid, Cara Delevingne, Alex Wek, Laverne Cox, Normani, and 21 Savage. These personalities appeared as models.
The Show also saw performances from DJ Khaled, Big Sean, Migos, Fabulous, ASAP Ferg, Halsey, and Terra Whack. The premiering of the Savage X Fenty show on Amazon Prime video also featured musicians such as Big Sean, Miguel, Roddy Ricch, Ella Mai, Lizzo, Travis Scott, and many more. Rihanna’s lingerie line has an estimated revenue of $150 million annually.
Rihanna Fenty Skin
Fenty Skin is a skincare collection launched by Rihanna in 2020. Rihanna generates a lot of income from these skin care products.
In 2014, Rihanna signed a $1 million endorsement deal to work as Puma’s creative director. She launched her first trainer with Puma and sold out in a space of 3 hrs after its pre-sale launch. After releasing a lot of footwear in different colourways and styles, she then followed up by debuting her first clothing brand in partnership with Puma at New York Fashion Week.
Other businesses of Rihanna
In 2005, Rihanna struck an endorsement deal with Secret Body Spray. In 2010, Rihanna appeared in the Optus commercial, and Optus supported Rihanna’s Last Girl on Earth.