After splitting up with Irving Azoff, who happens to be her former manager, Nicki Minaj confirms that Wassim Sal is her new manager via Instagram live.
Under Irving Azoff, Nicki was part of a list that included Roddy Ricch, Harry Styles, John Mayer, the Eagles, Gwen Stefani, and Haim.
The Trinidadian rapper has reached an agreement with SAL&CO, headed by Wassim “Sal” Slaiby. SAL&CO represents talented artists including Doja Cat, The Weeknd, French Montana, Bebe Rexha, Ty Dolla Sign, M.I.A, and many more.
Wassim Sal is a Lebanese-Canadian talent manager and entrepreneur. Sal is the Chief Executive Officer of the XO records and the co-founder as well. He also manages producers and songwriters. Wassim has 19 talented artists under his management.
Sal began his music industry journey after meeting a young rapper, Belly freestyling on Ottawa street in 2002. He started managing Belly, and they founded a record label called Capital Prophets Records. Sal also hired Amir Esmailian as the head of street promotion for the record label, who then was a friend of Belly.
Belly and Singer Massari became the first artist signed by Sal to the new record label. Massari had his self-titled album certified Gold in Canada and got a Juno Award nomination. Belly won the Juno Award for the rap recording of the year with The Revolution Album in 2005. In the space of six years, Sal’s CP Music group became the successful hip-pop and R&B label in Canada.
Wassim Sal and Amir Esmailian began to co-manage singer The Weeknd. They co-founded XO records with the artist to release his first mixtapes. The label released The Weeknd compilation album, Trilogy, in 2012. Sal added producers and songwriters to the XO records and SAL&CO. They produced and wrote The Weeknd’s first two albums, Kiss Land and Beauty Behind the Madness. These albums peaked number one and two on the Billboard 200 chart.
Nicki Minaj’s manager Wassim Sal sold the CP music group to Live Nation in 2011. Wassim Sal partnered with the Maverick Management consortium five years later and brought The Weeknd, Belly, French Montana, and Massari on board.